Water Permeable. Advanced Triple Care. Hi-Lift Vibrant Color. The most stylish and sophisticated colors on trend. For vibrant color that gives you a standout look NO BLEACHING REQUIRED. The Richest Care for YOUR HAIR.

Enriched in ceramide and collagen, Excellence Fashion protects and strengthens hair. Hair is silky soft, feels stronger and replenished.

Getting long-lasting and vibrant color for your hair can be achieved in 3 easy steps: STEP 1: PROTECT Apply the Protective Pre-Serum on unwashed hair. STEP 2: MIX & APPLY Mix the colorant & developer. Apply on hair and leave on for 30 minutes before washing. STEP 3: CONDITION Apply conditioning balm and leave on for 2 minutes.