Stop just numbing the pain and start repairing the cause. While many toothpastes only temporarily desensitize nerve endings, Colgate® Sensitive Pro-Relief™ uses exclusive Pro-Argin® technology to provide a real solution. It works by sealing the microscopic channels that lead to sensitive tooth nerves, blocking the pain triggered by hot, cold, or sweet substances. Combined with Multi-Protection benefits, this toothpaste ensures your entire mouth stays healthy, strong, and protected every single day.

- Instant Relief: Clinically proven to provide immediate relief from sensitivity when applied directly to the sensitive tooth with a fingertip and massaged for one minute.

- Pro-Argin® Formula: A breakthrough amino acid technology that builds a long-lasting protective barrier, acting like a seal against sensitivity triggers.

- Deep Repair: Helps to repair sensitive areas of the teeth by blocking exposed channels in damaged enamel.

- Multi-Protection Benefits: Beyond sensitivity, it helps fight cavities, remove plaque, promote gum health, strengthen enamel, and remove surface stains.

- Fresh Breath: Leaves your mouth feeling clean and refreshed with a pleasant minty finish.

Key Features:

- Technology: Exclusive Pro-Argin® (Arginine & Calcium Carbonate).

- Benefit: Instant relief (with direct application) + Long-term protection (with regular brushing).

- Complete Care: 7-in-1 protection for total oral hygiene.

How to Use:

- For Instant Relief: Apply directly to the sensitive tooth with a clean fingertip and massage gently for 1 minute.

- For Long-Term Protection: Brush twice daily with a soft-bristled toothbrush, ensuring all sensitive areas are reached.